Here are 20 tips, strategies and ideas for business logos to help you create the perfect one for your company. Click on each one to learn more.
If you are looking to bring your business logo to life, contact us.
Learn how to develop great ideas for business logos
Ideas for Business Logos
1. Think first, create later
Before you even start to think about creating your logo, you first need to think about and understand your brand. Ask yourself questions like:
Who are you?
What does your company stand for?
What feeling do you want to evoke in your customers?
Once you have a clearer picture of your brand, then you will have a good starting point for creating your logo.
2. Create your brand story
Next, you should create a brand story. A brand story is an anecdote that talks about your brand's history and creation and gives unique insights about its founders. Brand stories help your customers connect with your brand on a human level.
A good brand story can help your customers feel good about buying your products or using your services and will make them more loyal. If you aren't sure about how to create a brand story, check out this post "Brand story: Telling the tale that matters." Try to tie your logo into your brand story.
Tie your brand story into your logo
3. Incorporate your brand
Now that you have thought through what your brand is, try to invoke that feeling and image into your logo. Use images, colours and language that is going to clearly represent your brand image.
4. Brainstorm with Your Staff
You have a great resource for ideas right at your fingertips - your staff. Sit down with your employees and brainstorm ideas for business logos. Your staff already knows what your business is about, so they are one of your best sources for great ideas.
Get ideas from your staff
5. Know your target audience
When developing ideas for business logos it's not only important to know what your company is about, but it's also important to know who your target audience is.
Get a clear idea about your target market and then create a logo with those customers in mind.
For example, if you are targeting children, then make your logo playful and fun; if you are targeting seniors then go with a more traditional and trustworthy design.
6. Use a Thesaurus
When developing ideas for business logos, a thesaurus can be your best friend. List 10 or more words that you associate with your brand, mission, and values and then look those words up in a thesaurus to give a further list of words that you can use for logo ideas.
7. Make it timeless
Many ideas for business logos end up following a current trend or fad and then after a few years, they seem dated.
Try to make your logo something that is going to stand the test of time. Keep it simple and avoid using trendy fonts, images or sayings.
Choose a logo that will stand the test of time
8. Make it easy to remember
Make sure that the logo you choose is simple and catchy enough that people are going to remember it even if they have only seen it once. Incorporate a catchy tagline or an image that will stick in people's minds immediately
9. Less is more
When it comes to designing business logos, less is usually more. Don't be tempted to make it too cluttered or wordy. Keep it simple, easy to read, and with a unified design.
10. Get professional help
It is a good idea to spend a little extra and hire a professional designer to design your business logo for you.
Choose a designer who will listen to your ideas and knows how to bring them to life in a professional-looking logo.
Get your logo professionally designed
11. Use colours to your advantage
Using the right colours is key to designing a great logo. Colours can convey emotions and feelings subliminally.
For example, blue will give the feeling of trust and honesty, while red can evoke excitement and even hunger. Choose the right colours to go with the message you want to portray.
12. Choose a pleasing font
There are literally thousands of different types of fonts to choose from so where do you start? This is where a professional designer can help you. You want to choose a font that is easy to read, unique, and goes with your branding.
13. Use images wisely
Make sure that your images have a purpose and don't just include one for the sake of having an image. Use simple icons or images to visually portray who you are and what your company does.
Use images that promote what you do
14. Think outside the box for the shape
Your logo doesn't have to be a regular rectangular shape. Choosing a unique shape can add personality to your logo and further help to portray what your company is about.
15. Leave enough white space
Having enough empty "white" space on your logo will make it look cleaner and more professional. Don't be tempted to clutter it up with too many elements.
16. Don't make your logo too narrow
Make sure that the name and logo you choose aren't so specific that you limit your company's ability to expand.
For example, Apple Computers decided to change its name to Apple Inc. as its product lines expanded. Choose a name and logo that will let you grow over time.
Make your logo broad enough for expansion
17. Choose an original name
The more original your company name and logo are, the easier it will be for you to compete with your online presence. If you choose a name that is a common search phrase, then it will be harder for you to be found in search results. If you choose a name that other companies are already using then you will have to compete against them as well.
18. Take your ideas for a test drive
Before you decide on a final design, take it for a test drive. Try your ideas for business logos out on focus groups to see which ones connect with your target audience the best.
Ask them follow-up questions to find out what attracts them to certain designs and to discover ways that you could improve your logo.
19. use your own intuition
When making the final decision on your logo, you may find it difficult to choose from a number of options. Often you will just need to go with what your gut is telling you and choose the one that feels right.
20. Show it off
Once you've turned your ideas for business logos into a creative logo that represents your business, put it to good use.
Get it out there and show it off wherever you can. Put it on your storefront signs, website, banners, company vehicles, stationery, indoor signage, and more.
Have your logo come to life with AGC Signs
If you want your logo to come to life, contact AGC Signs. AGC Signs can help you design, and manufacture any type of signage with your business logo.
We have over 10 years of experience in the signage industry in Ontario, so we can help you design the perfect sign.
We strive to exceed industry standards by providing our clients with superior signage solutions through in-house custom design, fabrication, and installation. We do it all from start to finish - that’s why AGC Signs is your one-stop signage destination.
We can help you consider all factors involved in the creation of your signage including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where it will be located.
All of our technicians are highly skilled and extremely hard-working. We also use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a free quote.
What our customers are saying…
“I recently upgraded my signage to reflect the new corporate logo. Adrian & his team were downright professional; they came on time on the day they promised to be; removed the old signage; and installed the new ones; all in a span of 3-hrs. WOW! They even left me with a spray bottle that I can use to clean the inside of my windows. Thank you, guys! I cannot say enough how happy I am with their service, attention to detail, & workmanship. Oh, did I mention that their pricing was very reasonable? I cannot speak enough of their professionalism; the guys really enjoyed their work ... a happy crew creates a positive experience, thereby making a very happy customer! I highly recommend them.”
